“Punch” is the name of the adorable baby monkey. There was no violence, thankfully. All of the animals are unharmed.
And the point of this idiocy?
It was later revealed that this appalling stunt was orchestrated purely as a promotional gimmick for a cryptocurrency meme coin.



That’s not what happened, but it doesn’t explain why the monkeys face is bloody in the photo
you mean the plushie or the alive monkey?
The real monkey has crusted over blood under his nose (and it looks like above their left eye)