Yeah, the form factor, HDMI-CEC support, and integration with other valve hardware are what really sell it. But it’s not going to be underpriced for the specs, like consoles tend to be.

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RAM costs will likely affect both custom built machines and the steam machine equally.

Valve already announced it will be priced similarly to a PC you build yourself.

https://arstechnica.com/gaming/2025/11/valves-steam-machine-looks-like-a-console-but-dont-expect-it-to-be-priced-like-one/