I would also be in the target audience I think.

I’m a software engineer, been one for 20+ years. Built my own PCs before.

I’m just not super interested in doing it anymore. A reasonably priced steam box that just works out of the box without any troubleshooting and is a common enough hardware profile for developers to put in the effort to make work so I don’t have to burn the precious hours of my life fixing stupid bullshit to play a video game, yes, take my money.